FEE. It is
essential to consider how much it will cost you to use a certain platform. Cost
might not be your most influential feature because going for the cheapest web
hosting plan is never a good idea, however high price is not always an
indicator of quality like most people believe, and this is because some
developers have come up with great free
themes. Therefore there is no conclusive winner in terms of price.
SPEED. The speed
at which your website loads is very important. Fast page loading speed improves
the user’s experience of a website and also improves search engine
rankings and conversion rates. One should therefore avoid sluggish themes
by finding out which internet connection your web host uses.
DESIGN AND USER
EXPERIENCE. Your website should look great and show off your brand in the
best possible lighting, without having a headache looking at it. It should also
allow you to determine which of your web pages are most popular and which ones
are not being visited so as to improve on the same.
RESPONSIVENESS AND
SUPPORT. The platform should be a able to offer themes that are responsive.
The technical support
should be able to suit your need, this will include person to person on phone
or response via email and online requests. One should find out about the
quality and convenience of technical support provided before settling on a hosting plan.
RELIABILITY. This
will include the length they have been in business, their backup and data
retrieval practices and the standard features they provide. Some of the
features to look out for may include ftp access capabilities and support for
your software. It is also important that your host offers daily service
backups, this will ensure that always have a fresh copy of the most important
information. In the event that your website crushes, the server can be easily
restored, this holds true also for database.
SECURITY. The
security features that the host offers are important to the website
development. A user should avoid any security loopholes which are affected by
password strength, plug-in and hosting. For example; if customers make payments
or transmit personal information to you via your website, without a secure
server, customers will be hesitant to do that.

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